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Great shakes! what a treat!
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For the health-conscious people of Bangalore, a stop at Ganesh Fruit Juice Centre is a must. You can pour a couple of glasses down your throat safely, without having to worry about quality.
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Photo: V. Sreenivasa Murthy
All geared up to churn out fruity delights.
ANYTHING TO do with food and Bangaloreans will throng the place. Not to forget the darshinis and dosa camps. The other chain that is a big hit with people of Bangalore is the Sri Ganesh Fruit Juice Centre. People have been descending in hordes upon the 30-odd centres in the City.
The beginnings of this can be traced back to the 70's. Ramanna, the man behind it all, started a small juice shop with a single mixer in Chamarajpet in 1972. Then in 1985, came the shop in Gandhi Bazaar. That outlet still forms the base of operations for this chain.
So, how did one fruit juice shop give rise to 29 others? "It's all public encouragement," says Mr. Ramanna modestly. He then says that he gave people what they wanted and they helped him become successful.
"We give good quality and quantity and that makes us successful," he adds.
One of the most appealing features of this brand is the availability of juices at a reasonable price. While in most hotels a glass of juice costs between Rs. 20 and Rs. 30, here it is Rs. 10. "We are not worried about profits. That's why we sell juice at such low price," says Mr. Ramanna.
So, what was it like in the early days when Ganesh Fruit Juice was not the well-known brand that it is today? Mr. Ramanna talks about how juices used to cost only 30 paise in the 70s. "Of course, our popularity grew quickly," he says. "Before we opened other outlets, people used to come all the way from Malleswaram and other outlying areas just to have our juices. In fact, you would have to wait for at least half an hour just to get a juice." It was then that the decision to open the other outlets was taken. Through all these years, by maintaining high standards of quality, this chain has now grown to what it is today. Asked how he maintains the quality in all outlets, Mr. Ramanna says that he has people he trusts managing every outlet. He also says that he visits the outlets daily to make sure that the quality is always good. Another important precaution he takes is to ensure that only best quality fruits are used. "If fruits of good quality are not available in the City, we bring it from outside," he says.
Unfortunately, the success of these juice shops has led to numerous outlets mushrooming around the city. Some of them use ingenious methods to avoid copyright infringement. Mr. Ramanna's face wears a grave look when he talks about these fakes. He says that due to this problem, the signboards of all the original shops has been changed, and a new trademark monogram has been added. He also says that legal action will be taken against the duplicate outlets.
Asked about the future, his mood changes. He says that the Ganesh Fruit Juice Centres will only stand for fresh fruit juices. "We are not planning any new-fangled juices because this formula works well for us." And what about expansion? He has plans of expanding the chain to include Mysore and other parts of the State.
If future summers are going to be as torturous as this year's, these juice shops are sure to be a great success in any part of the City or State.
The various outlets in Bangalore are at Gandhibazaar, Jayanagar IV Block, Rajajinagar I Block, Sajjan Rao Circle, Vijaynagar Bus Stand, Ganganagar, Basaveshwarnagar, Domlur, Indiranagar, Cambridge Road, Majestic, Hanumanthnagar, Mathikere, BSK III Stage, Malleswaram, and Madivala.
RAKESH MEHAR
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Thiruvananthapuram
Visakhapatnam
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